Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
the seven weeks of the Olympics, with international visitors alone expected to spend 709m - 18% more than ...
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Hearst Magazines offloads Coast and Psychologies after seven years
29 May 2012 | by Daniel Farey-Jones
. It was acquired from Boat International to sit alongside Country Living in the group's portfolio. Its ... year as part of an international acquisition by Hearst, which owned Natmags. The licence to publish ... , while Psychologies, which is a prestigious international brand, will be our biggest title. "This is a ...
Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
. "Our specialist media planners will collaborate with our internal digital teams to ensure ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
The International Olympics Committee yesterday announced that Tokyo has made its shortlist ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ... and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber Shandwick ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... the competition and News International has hired promotional staff to sell the paper during the tournament being ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
the News International business....as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... appointed last month to handle the consolidated 28 million News International account. ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
Office and the Department for International Development. NEW AD ROSTERS Announced in Oct 2012 ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
. Internal comms, for example, is seeing a step change. 'Employers are investing time and resources to work ... are beginning to understand that the digital world can have a huge impact on their reputation both internally ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... . Use those deals struck in the US and elsewhere that have international appeal. - Don't overpay ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
