Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
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Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
, wind or hydro-power developments. The news follows a recent internal restructure in the Centrica ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
O2 seeks help to drive 'talking' around products
03 May 2012 | by Sara Luker
. She said: 'We want an agency that can work with our internal teams, as well as our agencies, to make ... the winning agency work alongside the internal team to man its press office. Telef nica's agency setup ...
Vodafone to buy Cable & Wireless for £1bn
23 Apr 2012 | by Matthew Chapman
and international operations." Vodafone has beaten off a rival approach from Tata Communications, the India ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
, one would have thought the mobile company, and the other major international sponsors of Formula 1 ...
Nicola Green: Ringing the changes
05 Apr 2012 | by Sara Luker
marketing to internal comms, working seamlessly together. This is something Meribeth Parker, group ...
Vodafone revamps global comms with new hires and City agency
22 Mar 2012 | by Alec Mattinson
and wise counsel over the years. The group has also made internal changes to its comms team, with Anna ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
