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BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ...

Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ...

Lufthansa introduces Berlin routes

sold its loss-making UK regional and international airline BMI to International Airlines Group ...

Helen Edwards: Why borderline decisions can make or break a brand

international congress, held every three years. This time, the organisers have reduced the consideration set ...

Ryanair celebrates 50% lift and record group profits

The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said. It achieved a record post-tax profit figure of 502.6m ( 404.1m) after an exceptional cost of 57.8m ( 46.4m ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

-mover advantage we were the first international hotel brand in China back in 1985, in India in the mid-1970s ... loyal customer base with international travellers. Follow Loulla-Mae Eleftheriou ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline

Canada Tourism launches global ad review

The Canadian Tourism Commission has kicked off a review of its estimated £30 million international

Virgin Atlantic Airways hires Fay Burgin as head of PR

s Sarah McIntyre as head of US comms and National Express Group s head of media Joy Doyle as international ...

VisitEngland defends £5m campaign after industry attack

Beresford said the investment was relatively modest compared with the spend of international tour operators. Both Beresford and John Penrose, the minister for tourism and heritage, came under fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.