Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
internal communication and engagement as external. Then there's the explosion of social media. 'When I ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
international expansion and long-term investment in quality communications and innovation. Yes ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
Ramarketing seeks global recognition for Durham packaging firm
12 Apr 2012 | by Hannah Crown
Boutique healthcare specialists Ramarketing has been charged with gaining international recognition
Trafigura Beheer BV brings in Victora Dix for senior comms role
03 Apr 2012 | by John Owens
having joined Cohn Wolfe London in 1995 as an account director, leading the VISA International account ... : Elaine's strengths lie in her international outlook, experience and ability to oversee and adapt global communications campaigns for local European markets. With more than 15 years of international PR experience ...
Russian nuclear company Rosatom seeks international help
13 Mar 2012 | by Matt Cartmell
Russia's state-owned nuclear power company is calling in international PR support to extend its...international player, adding that he wanted the company to double in size. We want to provide the whole ...
Brands sought for £10m Olympic museum
28 Feb 2012 | by Ed Owen
future generations to follow their own dreams." Jacques Rogge, president of the International Olympic ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
's consumer poll reflects this. "Both the British and international brands included in the official 2012 ...
News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, chairman and chief executive at News Corp, said: "As we grow our international footprint we see a real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
