Copenhagen
19 Apr 2012 | by Gemma Charles
not usually drink lager. According to Carslberg, the design of the 4.5% beer, which was launched in Denmark ...
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LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked off a review of the business last year in a bid to connect with its younger customers. The agency ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
The 4.5% beer, launched last year in Denmark, has secured its first UK listing, with Asda. The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a ...
Why Carlsberg wants to be Europe's number-one football supporter
09 Mar 2012 | by Gemma Charles
designed to drive drinkers to the site. Former Manchester United and Denmark goalkeeper Peter Schmeichel ...
Danish govt says Marmite not banned
25 May 2011 | by John Reynolds
Marketing today (25 May) reported the Unilever-owned savoury spread had been banned in Denmark ... supplemented with vitamins, minerals or other substances, cannot be marketed in Denmark unless approved ... been taken off its shelves. It is unclear if Marmite is widely sold elsewhere in Denmark. Danish ...
Marmite banned in Denmark
25 May 2011 | by John Reynolds
Marmite, the Unilever-owned savoury spread, has been banned in Denmark because of an unusual law....community living in Denmark, as Marmite tends to be popular with expats. It has been banned because ... and Farley's Rusks, which are also prohibited in Denmark. The Danish law has been in force since 2004 ...
Carlsberg: Probably a risky rebrand
13 Apr 2011 | by Nicola Clark
the globe.' Powered by a centralised marketing team in Denmark, it is clear that the next 12 months ...
Coca-Cola's revenue climbs 13% in 2010
10 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
, Belgium, the Netherlands, Luxemburg, Denmark, Sweden, Finland, Norway and Iceland. ...
MediaCom lands Findus in Europe
27 Jan 2011 | by Katherine Levy
, Sweden, Norway, Denmark and France. MediaCom's appointment follows the selection, in July last year ...
Coca-Cola promotes Howorth to drive activation
07 Oct 2010 | by John Reynolds
, France, Belgium, Netherlands, Luxemburg, Denmark, Sweden, Finland, Norway and Iceland. The restructure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
