Facebook signs up to AA 'childhood' review panel
19 Jul 2011 | by Gemma Charles
-president for global communications, who joined last year from the Department for Work and Pensions. As revealed ...
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Government comms boss Grey defends COI closure
26 Mar 2012 | by Gemma Charles
Department for Work and Pensions, HM Revenue Customs and their arms-length bodies Department of Health ... as good examples of cross-departmental working. However Grey said that while adspend would increase ... of its work. The GCC, which creates about 30 new posts in the Cabinet Office, will work with Whitehall ...
The complete guide to the new age of government communications
08 Apr 2011 | by Gemma Charles
with that. It acknowledges that communications isn't quite as neat as the splits in government departments ... : 'Accountability for delivering the six themes would lie with GCC, but departments would also have accountabilities that might not fit within the themes.' He adds: 'Having worked in large companies with centralised ...
Profile: Nick Fell, group marketing director at SABMiller
23 Feb 2011 | by Gemma Charles
work anywhere. 'The great challenge is to adapt them without adulterating what they basically stand ... over the world, but people get acculturated to different tastes in the categories I've worked in,' he ... .' This approach is very different from that of some other marketing departments, says Fell, where these various ...
Government creates new identity for skills bodies
07 Dec 2010 | by Gemma Charles
Next Step, devised by design agency Dave, is a joint initiative between the Department for Work and Pensions, the Department for Business, Innovation and Skills, and the Learning and Skills Council. It comprises a helpline and website, allowing users to assess their skills, build a CV and access information ...
Treasury spending review: five things you need to know
26 Oct 2010 | by Gemma Charles
, Sue Garrard, the Department for Work and Pensions' director-general, marketing communications ... , the government is to encourage cross-departmental working among marketers. This is likely to affect ... marketing jobs are under threat as individual departments seek to cut wage bills. In a drive to save 5 ...
Government unveils new workplace pension brand
08 Jan 2010 | by Alex Brownsell
reporting to the Department for Work and Pensions, has announced the branding for a new national workplace...Under the Pensions Act 2008, from 2012 employers will be required to place all eligible workers onto a workplace pension programme. National Employment Savings Trust (Nest) will be introduced ... from 5,000- 33,000 per annum, to begin saving through a workplace pension. Nest, which will be run ...
Government encourages marketers to provide youth with work experience
03 Sep 2009 | by Joshua Colley
leavers more work experience with its latest Backing Young Britain campaign....are more likely to hire someone who had experience within their company. A further 43% saw work placements completed elsewhere as an asset. However, The Department for Work and Pensions is citing figures that 40 ... the figures unrealistic while the Liberal Democrats said the proposals laid out were timid'. Work ...
Directgov launches 'what next' campaign for school leavers
03 Aug 2009 | by Fiona Ramsay
first marketing activity spanning three government departments....portal, is running the what's next?' campaign for the Department for Business, Innovation and Skills, headed by Peter Mandelson, the Department for Work and Pensions and the Department for Children, Schools ... identity used in its last major ad campaign. Design agency Thompson Brand Partners is currently working ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
, worked on ice-cream brands including Magnum, Cornetto and Solero before moving to personal care ... be risque campaigns, he has backed a range of headline-grabbing work for Lynx. Close has also overseen a ... that has been trashed over the past six months. The row over pension payments made to former boss Sir Fred ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
