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, worked on ice-cream brands including Magnum, Cornetto and Solero before moving to personal care ... be risque campaigns, he has backed a range of headline-grabbing work for Lynx. Close has also overseen a ... that has been trashed over the past six months. The row over pension payments made to former boss Sir Fred ...
LONDON - The level of poverty among pensioners was highlighted in this month's Pension Trends...consumers have personal assets that remain relatively untapped. According to the Department for Work and Pensions, nearly 2m pensioners live in extreme poverty. A significant number are of the pre-war generation ... pensioners have returned to work, 45% for financial reasons. Source: Age Concern Action Research Services ...
marketer ascribes her character to being 'the product of a northern working-class family'. As befits her ... . Significantly, the turnaround has been driven by first-rate marketing, from TV ads to in-store work. 3. CHARLES ... 's communications body faces some difficult questions. Several government departments are seeking greater ...
heel are becoming more complex and harder to police. Which brands have made it work? Starbucks ... to achieve breakthrough innovation will gain the advantage over their rivals. Which brands have made it work ... the question Every category has its nod-and-a-wink deceits and illusions that conspire to work in favour ...
, and giving blood at work. The PR department has made sure the TUC is frequently making the news, with stories ... strategy and action plan that would help build a brand that consumers trust, and develop sound working relationships with key departments and staff. A PR team was put together to act like an internal consultancy ...
, communications project management and product delivery. The department is working on several initiatives ... agencies.Group director of communications John Drummond says: We aim to work as a business within a ... best practice models and working with United Utilities businesses to co-ordinate Public Affairs ...
. The Lloyds/TSB group has announced the next tranche of appointments to its combined marketing department. Seven managers will work within the groups product marketing units. These include: card services, lending, current accounts, business banking, savings and investment, life insurance and pensions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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