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EDITORIAL: DoH takes external PR by the reins

the Department of Health. This week sees the DoH take charge of its own destiny, by turning its back ... areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns will be aimed both at the public and hard-pressed health workers. The move coincides with the culmination ...

Media Reach wins DoH anti-smoking Asian campaign

The Department of Health has appointed Media Reach Advertising to handle an anti-smoking campaign targeted at the Asian community. The agency, which specialises in targeting ethnic ... , Health First, in which the agency targeted the Afro-Caribbean community. ...

BORDER LINES: CHINA - Pollard takes on O&M health remit

PR, advertising and marketing agency Ogilvy and Mather Worldwide has recruited Robert Pollard to launch a healthcare division in China. Pollard joins from UK healthcare marketing research firm ISIS, where he was general manager for China. Pollard will report to TB Song, chairman of O s first clients...

Tobacco ban covers promotional PR work

The Government s proposed regulations banning advertising and sponsorship of tobacco products would severely curtail their manufacturers PR activities. As PR Week went to press on Wednesday a Department of Health spokesperson said that companies will not be able to host receptions ...

EDITORIAL: Tobacco giants must turn to PR

will automatically open. While there is still some confusion at the Department of Health, regarding details ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

. That s why the interpretation needs clarification. According to the Department of Health, tactics ...

CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter

the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV, Aids...Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV, Aids and Sexual Health campaigns. The thought of 20,000 older people freezing to death ...

Telegraph hands ad sales trade PR work to Propeller

Propeller Marketing Communications to handle ongoing trade PR for its advertising sales department....The Telegraph Group, publisher of the Daily Telegraph and Sunday Telegraph, has appointed Propeller Marketing Communications to handle ongoing trade PR for its advertising sales department. Propeller was appointed on retainer without a competitive pitch and on the strength of a recent project ...

NEWS: Engineering says YES to cleaning its image

The Department of Trade and Industry and engineering industry heads are to launch a pounds 2...The Department of Trade and Industry and engineering industry heads are to launch a pounds 2 million campaign to change engineering s dirty overall image. YES - the Year of Engineering Success - will run next year with the aim of luring more students into the profession and celebrating ...

MEDIA: In Brief - IPC provides sponsorship help.

IPC has set up a new department called SouthBank Solutions to build long-term relationships...IPC has set up a new department called SouthBank Solutions to build long-term relationships with PR and advertising agencies. Headed by Arabella Atlee, it will advise on initiatives such as sponsorship across IPC s monthly glossy titles. ...

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