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-house public sector PR departments, 30 per cent from in-house private sector PR departments and 34 per cent ... to be the main business area for respondents from in-house private sector PR departments, while the majority ... -house private sector and in-house public sector PR departments, as opposed to having figures for average ...
Although a little limited, in that (for various reasons) it does not include brands such as Mars, Wal-Mart and British Airways, the list is always a fascinating insight into the health of the products and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ...
, but clients themselves. There is a lot more to be done among marketing departments to link communications ... to the marketing department. In fact, it's always best to have third-party analysis to give that objectivity ... such strongly held views self-assessment will never work in PR - for either agencies or in-house departments ...
From lists of favourite comedians, films and footballers to surveys on health, finances, education ... , and its suitability for tackling sensitive issues such as personal health and finances. 'If people ... smoke and two out of five drink alcohol through pregnancy. 'The survey on pregnancy health ...
an agency,' adds Moss, explaining that ad agencies are 'machines' involving different departments ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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