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Adwatch Review: Department of Health

LONDON - Clare Hutchinson, head of planning at WCRS, reviews the latest Department of Health

Department of Health unveils Frank anti-cannabis campaign

LONDON - The Department of Health is launching a hard-hitting £2.2m ad campaign aimed at deterring...to 30% in 2002. Public Health Minister Dawn Primarolo said: Cannabis is a destructive drug. What can start as a few giggles and being part of the crowd can have serious and long-term health problems. Young ...

Department of Health moots consumer 'calorie-reduction challenge'

The Department of Health is considering the introduction of a US-style "calorie-reduction challenge

Department of Health appoints VCCP to sexual health account

LONDON - The Department of Health and the Department for Children, Schools and Families have...campaigns aimed at educating young people about teenage pregnancy, sexual health and contraception. The work will involve engaging a broader audience including teachers, parents, young people and health workers ...

Department of Health partners with Microsoft to help smokers quit

LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a

Government plans to slash marketing spend at Department of Health

LONDON - The government is to slash Department of Health marketing budgets in a bid to fund some...by the Department of Health. ... , this will be subsidised by 400m of funding achieved through cuts to 'lower priority areas' such as the Department of Health's budget for marketing and advertising. The plan to set up a network of supervised homes ...

Department of Health reveals priorities for slashed ads budget

The Department of Health (DoH) is putting £14m behind its Change4Life campaign, marking a U...The DoH has set out a three-year strategy, focusing all marketing on Change4Life, Smokefree, 'young people' and 'older people'. It has slashed its annual communications budget from 93m to 44m. Speaking last year, Health Secretary Andrew Lansley said Change4Life should be 'less about costly ...

Department of Health calorie-count plan spurned by brands

The Department of Health will next week announce details of its voluntary food industry 'responsibility deal', under which brands will display calorie counts on menus. Marketing has learned that Yum ... - Brands chose to abort FSA calorie count trial, according to reports. December 2010 - Health ...

The Marketing Profile: Sheila Mitchell of the Department of Health

In her role as marketing chief of the Department of Health (DoH), Mitchell is behind the new ... , these reports were well wide of the mark. Mitchell says the department has spent the past 18 months talking ... will follow in the DoH's strong tradition of effective public health campaigns, such as that flagging up ...

Watch the Department of Health's latest swine flu TV ad

LONDON - The Department of Health (DoH) is rolling out a new campaign warning consumers how easily...of spreading the virus. This campaign is a reminder of how easily germs are passed around,' said Health ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.