Audi digital to depart GT for BBH
13 Nov 2008 | by Noel Bussey
LONDON - Audi is to move its digital advertising business out of its longtime incumbent agency, GT, and into Bartle Bogle Hegarty.
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Audi UK director Hicks departs
26 Jul 2011 | by Sarah Shearman
Audi's Jeremy Hicks has left the company after six years as UK director.
Department for Transport renews British Superbikes sponsorship
28 Mar 2007 | by Maria Esposito
LONDON - The Department for Transport is set to sponsor Bennetts British Superbike Championship...The DfT is officially sponsoring the motorcycle championship as part of its Think! road safety campaign, which aims to reduce deaths and serious road injuries by 40% by 2010. A new two-year deal between the government department and the international sports management company, Dorna UK, ties Think! to the BSB until ...
Honda marketing head departs for Callaway Golf
26 Mar 2007 | by James Quilter
LONDON - Honda head of marketing Jeff Dodds is leaving the company after less than a year in the job to join Callaway Golf as European marketing director.
Brand Health Check: Volvo
28 Jul 2011 | by Alex Brownsell
The Swedish car brand is struggling to update its image and attract new buyers.
Brand Health Check: Hyundai
16 Mar 2011 | by Alex Brownsell
Sales of the marque have slumped since the highs of the scrappage incentive.
Brand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
A vehicle recall in the US has exacerbated the brand's existing malaise in the UK.
Brand Health Check: Skoda
01 Dec 2009 | by Jeremy Lee
The car marque's quirky style seems to have been lost in a wave of generic ads.
Brand Health Check: Bridgestone
24 Nov 2009 | by Ed Kemp
LONDON - The tyre company has dropped its ‘strategic' F1 tie and must find a new road to sales.
Brand Health Check: Renault
04 Aug 2009 | by Alex Brownsell
LONDON - The car marque has lost a lot of ground to other manufacturers since its heyday.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
