Department of Health selects CMW for Healthy Start scheme
24 Sep 2009
LONDON - The Department of Health has hired CMW to handle direct marketing for its Healthy Start
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Department of Health moots consumer 'calorie-reduction challenge'
13 Sep 2011 | by Gemma Charles
The Department of Health is considering the introduction of a US-style "calorie-reduction challenge
Department of Health launches VCCP alcohol awareness ads
19 May 2008 | by Staff
The new Department of Health campaign, running in the press, outdoors, on TV and radio, shows the number of units in different drinks. The campaign comes in the wake of a YouGov poll showing most English drinkers don t know how many units are in their drinks. ...
Department of Health calorie-count plan spurned by brands
08 Mar 2011 | by John Reynolds
The Department of Health will next week announce details of its voluntary food industry 'responsibility deal', under which brands will display calorie counts on menus. Marketing has learned that Yum ... - Brands chose to abort FSA calorie count trial, according to reports. December 2010 - Health ...
Editor's Comment: Calorie scheme has slim chance
14 Sep 2011 | by Noelle McElhatton
- What chance our Department Of Health's latest calorie-reduction push?...and supermarket brands adopting anti-smoking-style health warnings on their calorie-laden but profitable ready ...
Radio: Using beyond the spot to mobilise listeners and drive behavioural change
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing...with the target audience but to encourage them to recognise their family's health may be at risk. Radio ...
DoH hires 23red for 5 A Day food industry brief
26 Feb 2004 | by Ben Bold,
LONDON - The Department of Health is using a below-the-line campaign to develop partnerships...of the health benefits of its tomato soup. Advertising implied the product contained two recommended daily ...
Government launches £6m health campaign aimed at over-35 drinkers
19 May 2008 | by Staff
LONDON - The Department of Health has launched today its 'Units' campaign, which aims to tell...that an average pint of beer (ABV 4%) contains two units. Public Health Minister, Dawn Primarolo, said: `Glass ... . That s why this campaign is so important to the public s health To help people add up the units ...
Broadcasters to back ad body drive with health programmes
29 Jul 2008 | by Jeremy Lee
of the Advertising Association's (AA) commitments to reducing obesity in support of the Department of Health's Change
Supermarkets face government crackdown on cheap alcohol
17 Jan 2008 | by Nikki Sandison
by the Department of Health to tackle binge drinking....offers could be tightened up with restrictions similar to those on tobacco advertising. The Department of Health said the review will consider in what circumstances price, including discounting, advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
