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Marketers and designers face a tough challenge: to balance the need for 'green' packaging...about marketing and design, because businesses want to talk about sustainability and people want to see ... branding and then, for some, subsequent allegations of 'greenwashing'. Designers and marketers talk a ... director of packaging design group Jones Knowles Ritchie (JKR). 'I hope Kenco does very well, but I fear ...
In many ways, design's star is rising. Its strategic relationship with business continues ... -market advertising flounders, design is inching its way into business structures and boardroom psyches, with major companies now regularly talking about the power of 'design-led thinking'. Projects such as the launch ...
Stretton, MPG and Arena BLM, has launched Havas Design+, a global network that specialises in design briefs....The network will consist of five Havas-owned design shops, Euro RSCG C O, Euro RSCG Portugal, Conran Design Group, BETC Design and W Cie, and will initially have a presence in ten cities, including London, New York, Paris, Madrid and Sao Paulo. It will aim to offer brands a full spectrum of design ...
in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers. Without his design brainwave, consumers may never have fallen for Procter Gamble's stacked, curved potato-based snacks. The Pringles tube achieved 'hero' design status because it struck a chord with US ...
LONDON - Royal Mail has launched a review of its £15m design agency accounts, which will lead.... The first roster, for Royal Mail Letters, will contain three design agencies with an experience of business ... business unit roster will include two or three agencies able to provide design services, strategic thinking consultancy, copy writing services and digital design services. Royal Mail's design roster, last reviewed ...
LONDON - Bottled water brand Buxton has brought in design agency Holmes & Marchant in an attempt..."fresher and cleaner" pack design, on which key product benefits are easier to read. The "splash" of water previously central to the pack design has been removed to make the Buxton logo more readable ... design across the entire Buxton range, including its 25cl lunchbox bottle, standard 50cl bottle, 75cl ...
-shirts designed by the Beckhams....and their three sons have designed the range that feature "The Beckhams for Sport Relief" logo. Sainsbury ...
partner of Seymourpowell and one of Europe's best-known designers, and Tim O'Kennedy, the D&AD chief ... art directors and designers turned out by sub-standard college courses that only exist because ... The businessman Powell co-founded the design agency Seymourpowell in 1984 with his fellow Royal College of Arts ...
created role of design director....years at Figtree, Hogarth was responsible for overseeing digital and design work for brands including ... Paul's experience and talent means Profero will be able to offer a very high standard of design, both ...
CANNES 2010 - Only five UK agencies have received nominations in the Design category at this year...-Z 2109' window installation for Selfridges. Chase Creative and The Partners, the two design agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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