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Marketers and designers face a tough challenge: to balance the need for 'green' packaging...about marketing and design, because businesses want to talk about sustainability and people want to see ... branding and then, for some, subsequent allegations of 'greenwashing'. Designers and marketers talk a ... director of packaging design group Jones Knowles Ritchie (JKR). 'I hope Kenco does very well, but I fear ...
in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers. Without his design brainwave, consumers may never have fallen for Procter Gamble's stacked, curved potato-based snacks. The Pringles tube achieved 'hero' design status because it struck a chord with US ...
Burton's Foods has hired branding agency LFH to handle all its packaging design, following a...The arrangement, which the food manufacturer said will 'maximise cost savings', is for a two-year tenure. Burton's Foods, which owns several biscuit brands including Jammie Dodgers, Maryland Cookies and Wagon Wheels, has tasked LFH with handling all stages of design and production. According to Burton ...
Ring Lightning, an energy-efficient lighting brand, is launching a brand identity and pack design
Trioni, the Welsh dairy brand, is refreshing the pack design for its Daioni range of flavoured milk
Firefly Tonics, the energy-drink brand, has launched a patriotic bottle design for its Britannia
Agencies must beware the trend for safe, comfortable design, and instead make brave choices, writes...Attendees at last week's Marketing Design Awards will have come away feeling that the design ... that have had an impact on the business landscape. However, risk is an inherent aspect of design work. One ... . Deborah Dawton, chief executive of the Design Business Association (DBA), the trade body for the UK design ...
to create a revolutionary and award-wining packaging design for Nutricia, owner of infant-formula brand Cow ... often designers focus on the first moment of truth rather than seeing the whole journey. Without ... , and graphic design takes the lead within the packaging mix. But design that focuses too closely on this point ...
, speed of task, safety and security. It has been designed for ease of management rather than creating a ... 's leading strategic brand and design consultancies. Founded by industry pioneer Walter Landor in 1941, the company has a rich heritage of brand strategy and design leadership. Partnering with clients, it drives ...
Three Barrels brandy is redesigning its flagship product, Three Barrels XO. The spirit, which is aged for 15 years, will carry a more prominent reference to this on its label to emphasise its premium credentials. The Three Barrels XO gift carton has also been redesigned.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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