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Marketing magazine revamps with new design, a picture cover and refreshed content

this year. The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket s design director and Carl Golsby, Marketing s art editor. ...

TV art critic to chair Marketing Design Awards judging

's Marketing Design Awards, hosted by Marketing magazine....National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams and manufacturers that use design to keep brands leading-edge and top of consumers minds. It is my great ...

Vauxhall turns competition winner's design into billboard

Vauxhall, the GM-owned car brand, has commissioned a live graffiti poster designed by the winner...the UK public to design a scene featuring a Vauxhall Corsa, using a Facebook application, and then post the designs to a central gallery. The 10,000 entries were whittled down to a shortlist of 20 through a ... -edition new Corsa and his design was spray painted by professional graffiti artists Dep and Tizer from ...

Design Report: Open source - the art of creative collaboration

Crowdsourcing design brings consumers closer to brands, but is there a risk that it devalues...and crowdsourcing, the consumer has become creator. These trends, combined with an emergent co-design philosophy ... into the process of design and development by using crowdsourcing initiatives and promoting design competitions. The idea, says Joe Bakowski, managing director of graphic design agency Stocks Taylor Benson ...

Marketing's Design Agency League Table 2009

Design agencies are being called on to demonstrate their adaptability as the tough economy...of Barack Obama as president of the US. Enter Marketing 's Design Awards It was remarkable not only ... have been hailed in design circles and beyond as consistently slick and well-executed. Street artist ... of graphic design in itself), but the Obama brand was much more than just a poster. The campaign also ...

Ford Fiesta ad uses modern design to target women

The car, which is aimed at women, attempts to distance itself from the old Fiesta model by establishing itself as a style icon by using contemporary art and design. The 60-second TV ad, created ... flick between images from fashion, art, architecture design, and finally join to create the image ...

Design choice Citroen C6

LONDON - Citroen has always been a brand close to the hearts of designers. From the stripped...But for much of the 80s and 90s, the marque lost its way. Designs were conservative, kinks were ironed out, and marketing strategies erred toward pure price. For a while it seemed its heritage would be lost, but recent models show signs of recovery. If the C6, the firm s first big car for years, is a ...

Wallpaper signs Jaguar as sponsor of its Design Awards

of its Design Awards....and congratulate the year's highest design achievers, whether it is extraordinary architecture, brilliant product design or the most life-enhancing item. Jaguar will feature in the Design Awards edition of Wallpaper ... is an ideal marriage, Jaguar is a luxury brand which designs beautiful fast cars, whilst Wallpaper adds its ...

Branding News: Design choice - Alfa Romeo Brera

These include the legendary VW Golf, which he designed in the 70s using his 'folded paper' theory - all flat planes and sharp edges. By the time he designed the Brera, he had obviously traded the folded ... uncompromising approach to car design is typical of the Italian marque. It is also refreshing, at a time when so ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.