Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
designed to show how technology can help people participate in the Olympic Games as never before ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
at Channel 5 in November 2010. He led a restructure in January last year, designed to enable greater ...
HIV clinic and Stephen Fry crowdsource video campaign
11 May 2012 | by Sara Kimberley
at 56 Dean Street, said, "We want to create a voice for the community to actively design, vote ...
Olympic hurdler stars in online rail safety campaign
09 May 2012 | by Sarah Shearman
The rail operator has launched an online ad by M C Saatchi that features Dai Greene, the Olympic gold medal hopeful, taking a shortcut across the railway line. It has been designed to highlight the dangers of trepassing on railway lines. The ad, called "track tests", features Greene running across ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
of decisions, which is designed to educate them about Ultrabook s product features along the way. Outdoor ... ". Ultrabook is a category of computer created by Intel designed to feature reduced size and weight and long ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign breaks tomorrow (1 May) and uses a graphic motif image of the Olympic Torch, featuring 8,000 holes within the design that each represents an individual torchbearer. The TV ad pans back to show the individual dots joining together to create the image of the torch, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
