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Why managing your reputation is more vital than ever

. There are through-the-line campaigns designed to capture the current, social media-fuelled trend for active ... the difference which they are designed to achieve. For reputation campaigns we look beyond typical measures ... tangible ones that surround reputation. Instead, use a design which derives campaign impact through ...

Thomson promises child-free holidays

, said: "The launch of Thomson Couples is part of our ongoing commitment to designing different holiday ...

Special report on market research: A social insight

are the Big Picture Last October, Aviva launched a global campaign, 'You are the Big Picture', designed ... in the play's microblog livery and designed by Leapfrog Research and Planning. The unique nature ...

Mercedes-Benz and Rolls Royce top Superbrands charts

Mathers, managing director of design and branding agency Holmes Marchant, points out that in tough times ...

Budget airlines face Which? challenge over card fees

for return flights by card." A super-complaint allows designated consumer bodies to submit complaints ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...

Virgin Atlantic hires Deutsche Bank to assess airline's market position

vignettes set to Muse s Feeling Good , designed to highlight the experience of flying with the carrier ...

Clinton Cards to introduce online card personalisation

to be completed before the end of the year, will cover the brand's visual identity, as well as store design ... comprehensive brief for a store design consultancy who will be completely updating the look and feel ...

Greater Insight: The online dimension

the survey design features that drive satisfaction and dissatisfaction, and to assess the long-term impact ... that survey length and reward alone do not determine survey satisfaction, but the design of the survey can ... design in a lot of the surveys that we see, so, when writing a survey, remember the following ...

Greater Insight: Translating facts into action

of the design process, the question must be asked: 'What will I do with this data when I have got it ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.