Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform ...
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VIDEO: Audi 'believes there is growth in the UK market', says Chambers
10 Feb 2012 | by Ben Hall
Highlighting why he thought Audi was successful, Chambers added: "Our design really stands out...people love our cars. They're understated, beautiful and extremely well made". Chambers said Audi must continue to increase its presence in the digital space and focus on consumer support. "People used to go ...
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...
Diet Coke updates Love it Light activity
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
launching three new pack designs to advertise an on-pack promotion for make-up brand Benefit. The cans ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola GB is bringing back its 'Designated Driver' campaign this Christmas to reward responsible...and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers can speak to staff ... : "Designated drivers provide an amazing service to friends and family. They allow people to have a good night ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed to accommodate. The campaign launches today (7 December) with a live event, in which Wonderbra fans ...
Wired 2011: a glimpse of the future - without adland
27 Oct 2011 | by Michael Sugden
"My brain is entirely full" is how Ben Hammersley, the editor-at-large of Wired, closed its inaugural UK conference. I couldn't agree more. Wired is evangelical about ideas, technology, design ... . Design a rubber duck, press "print" and a real 3D rubber duck comes out. Chris Anderson, the Wired editor ...
Creatives should learn the tools of coding to survive
27 Oct 2011 | by Steve Henry
Back in the early 90s, Argos was in discussion with some designers about a website. Unsure ... the internet actually worked, they wouldn't need project teams that looked like they were designed by Dr Frankenstein with a bad hangover. They could talk to designers without feeling bulldozed or bullshitted ...
Coca-Cola rolls-out 125th anniversary campaign
18 Apr 2011 | by Sarah Shearman
and contain free branded fridge magnets eight designs have been commissioned for the anniversary project. A ... at consumer site across the UK. A "Retro Poster Maker" has been designed for Coke Zone, its online loyalty ... . The winning design will be displayed on the Piccadilly Sign. Coca-Cola employees across Europe ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
