Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
renowned for its creative design, and the concept will celebrate its 20th anniversary in 2012. ...
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Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
is an ideal one for the Volt. The car is designed to appeal to individuals who value style, technology ...
HP ramps up music credentials with Wireless and Florence ventures
21 Mar 2012 | by Matthew Chapman
. The global music strategy undertaken by HP is designed to draw attention to the exclusive partnership it has ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
September. However, the design of the new shirt is yet to be unveiled. The brand has previously made ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
that exist are specifically designed to protect the interests of corporate sponsors - a point that marketers ... . For example, misusing one of the Olympic trademarks, such as the five rings , in any design - even ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform ...
Innocent eyes festivals return for London 2012 Olympics
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
A Coca-Cola spokeswoman told Marketing that the comp-any is exploring opportunities and potential Olympic designations for Innocent, in which it holds a 58% stake. Innocent first ran Fruitstock, a branded music festival, in 2003 in London s Regent s Park. It replaced that event ...
Why marketing in 2012 will all be about getting the London look
09 Nov 2011 | by Nicola Clark
of the capital, or have a supportive stance. For example, Topshop supports London designers and Nike organises ...
Golfer Rory McIlroy fronts Santander savings campaign
03 Nov 2011 | by Alex Brownsell
at Santander, said: "[The product is] designed to give customers more control over their money at a time when ...
Heineken rugby sponsorship hits 20 years and £100m
21 Oct 2011 | by Gemma Charles
The agreement continues the lager brand's long-standing association with international rugby, having first sponsored the Rugby World Cup in 1995. The relationship sees Heineken maintain access to a package of worldwide rights, including use of Rugby World Cup 2015 event marks and designations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
