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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

at Channel 5 in November 2010. He led a restructure in January last year, designed to enable greater ...

C4's Undateables campaign escapes investigation

. After considering the complaints about the ad campaign, which was designed by Channel 4's in ...

James Murdoch: 'This is the right time for me to step aside as chairman'

was designed to ensure "there is no false conflation with events" at News International.

Crystal Palace lightshow will celebrate London's digital TV switchover

of the UK population." In 2006, the BBC and Arqiva signed a 1.8bn contract for the design, deployment ...

ITV signs up Bloo to sponsor 60-Minute Makeover

The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which ... who love style and design, to the show s many fans." Daryl Leigh, senior sales executive at ITV ...

My Media Week: Bobi Carley

designated as a "travel hot spot", so it's likely some of us will be working from home or on an adjusted time ...

Channel 4 to screen Black Cab Sessions

"musical postcard" to the city in question, designed to look at the relationship between the music and the musicians, using the same iconic London black cab. Co-director Jono Stevens said the project was designed ...

David Rickard takes control of Rickards Media

been delivered and can design, build and implement media contract management systems. Follow ...

Editor's comment: TV's refuseniks are a breed apart

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.