Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a
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Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...
Free glossy monthly prepares for launch
18 Apr 2012 | by Nick Batten
Cochrane, wine critic Victoria Moore, interior designer Kelly Hoppen, and fashion designers David Koma ...
Hearst Magazines launches women's quarterly
11 Apr 2012 | by Nick Batten
With a cover price of 3.99, the title is on sale today (11 April). It has been specifically designed for both print and digital format, and is produced by the same editorial and design team ... Secombe, UK group publishing director in Hearst's lifestyle group, said: "Designing Good Ideas ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
and try to understand. In the afternoon we visit UM's newly designed global offices. Next, we head ...
IPC ramps up ad-funded games offering
03 Apr 2012 | by Nick Batten
IPC Play will be able to deliver "advergames" on multiple platforms, either on a standalone basis or as part of a broader sell. IPC Play will be supported by the newly-created IPC Games Studio, the in-house design and build studio for casual games, which calls on the technical talent from its established ...
Magazines continue to innovate, highlights Fipp report
19 Mar 2012 | by Nick Batten
it designed a magazine to look like a handbag complete with handle. The evolution of quick response (QR ... : "The magazine user experience could be good, but is actually miserable as the content isn't designed ... to be specially designed for the size of each individual device, be it a Kindle Fire, Galaxy Tab or iPad ...
Cosmo still feisty at 40
29 Feb 2012 | by Arif Durrani and Nick Batten
and also a multi-platform project called The F Word an initiative designed to celebrate why it s cool ...
IPC unveils redesign for music mag Uncut
28 Feb 2012 | by Nick Batten
. The Uncut website has also been revamped, to provide a cleaner design, improved user experience and more ... , designed to contribute to a more attractive, striking layout. The latest Audit Bureau of Circulations ...
Glamour teams up with my-wardrobe.com to launch £20k competition
28 Feb 2012 | by Nick Batten
are brought to London to meet a judging panel consisting of Dannii Minogue, Dannii's project D designer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
