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My Media Week: Mungo Knott

GSK to measure whether their poster design will communicate effectively. Lunch is in-house, where ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out by 'Star Wars'-branded staff in the West End. As part of the deal, UTV Media's sibling TalkSport station ...

Jump creates ad reel ident for DCM

Jump, the Bafta-winning design company responsible for The X Factor's branding work, has created a...and commercials to follow, and we feel we ve achieved this spectacularly." Russell Hilliard, senior designer ...

Bombay Sapphire builds on history with Imagination campaign

For the first part of the campaign, created by WPP ad network Rainey Kelly Campbell Roalfe/Y R, Bombay Sapphire commissioned a 3D installation inspired by the production process of the gin and the brand's history. The artwork was created by a group of designers, led by art director Darren Simpson ...

The influence of celebrities on consumer decision making

likely than the average adult to agree that a designer label improves a person s image, a little under ...

DCM snares prized Vue contract from Pearl & Dean

had no plans to "staff up" to rep the Vue contract as DCM has a flexible structure which is designed ...

Lionsgate launches digital campaign for The Expendables

The campaign by MEC Interaction, MEC s specialist digital, social, search and direct response business, has been designed to drive awareness and ticket sales for the new action film, directed by Sylvester Stallone and starring Bruce Willis and Mickey Rourke. The takeover will integrate 3D ...

Does the Bribery Act mean curtains for media jollies?

designed to prevent those people associated with the company from undertaking bribery. The Act requires ...

Peroni launches 'timeless' five-minute cinema ad

designer Antonio Berardi to create a collection of fashion items and a window display at Harrods. Beradi ...

Why you should speak out about work-related stress

, or be likely to last, 12 months. The legislation is designed to protect employees who are at a continuing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.