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Sainsbury's targets mothers with Little Ones revamp

of healthy family meal recipes, which are designed to increase shoppers' basket size. Follow Matthew ...

Shop Direct in push to link print to digital marketing

-monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind-the-scenes video of the designer, which will introduce his range of homewares when a mobile device equipped ...

Out-of-town retailers and betting brands escape Portas clampdown

further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...

Industry View: After the IPO, what next for Facebook?

of social plumbing for the web; an identity layer built on 850 million users. Its social by design strategy ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

, Aquamania and Family World. One of our TV ads now talks about Aquamania, so it was designed around that ...

How HTML5 is coming to the rescue of the ad industry

Ask a Flash designer what they do for a living and there's a good chance they will no longer say "Flash designer". They are more likely to reel off a range of different skills, most of which have ... boundaries is clear. Certainly clear enough for most Flash designers and developers to be rewriting their CVs ...

Cheryl Cole launches debut shoe collection

Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe...engaged at every stage of the design process, even creating names for individual styles. And she ...

Maxus picks up online media account for Bench clothing

-shirt brand, with designs influenced by street culture. The brand has since expanded into jeans, jackets ...

Sector analysis: Digital recruitment remains media's top priority

classes we offer is where trainees design an app. This is aimed at those at a senior level, maybe account ...

Think BR: The ultimate online shopping experience? It's just a few clicks away...

ecommerce technology with principles they already apply in-store, writes Paul-Jervis Heath, head of design...Retailers have been designing stores for many years; they have a deeply evolved understanding ... and seductive. Carefully merchandised products set in an environment designed to aid and augment the shopper ... to return time and time again. Paul-Jervis Heath, head of design at Head London ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.