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Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...
that improve targeting and reduce waste. "This new service is designed to give consumers more choice in how ...
using a process it calls 'behaviour by design' to optimise its clients' brand assets and sales responses ...
application, which is designed to help brands turn anonymous social media fans into opted-in, identifiable ...
ways to collect points. "The Nectar fashion site has been designed to enhance the collector ...
will get cash, but we see this evolving into bespoke packages, products designed for you.' He adds that ...
director of Indicia, said: "Our bespoke, proprietary data solutions have been carefully designed ...
recently launched iPhone apps, designed to introduce a sense of immediacy to their loyalty programmes. 'It ...
Callcredit will also host the database and its Interaction Centre will handle all subscription-related customer communications. These include both online and offline consumer contacts for new subscriptions, enquiries and renewals, utilising both trained customer advisers and a specifically designed front end ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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