What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
using a process it calls 'behaviour by design' to optimise its clients' brand assets and sales responses ...
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BT rolls out messaging tool to increase sales conversions
27 Sep 2011 | by Matthew Chapman
to follow up inbound enquiries with personalised email communications. The Connect tool is designed ...
Ofcom changes rules on silent calls
07 Oct 2010 | by Daniel Farey-Jones
The telecoms and media regulator believes silent calls are mainly generated by answer machine detection technology that is designed to detect answer machines and thus save outbound call handlers from making a wasted call. When the technology sometimes mistakes a "live" consumer for an answering ...
Ofcom proposes 24-hour limit on silent calls to answerphones
03 Jun 2010 | by Ben Bold
According to the regulator, 70% of the complaints it receives are from consumers who receive two or more silent calls every day, for a number of days or weeks, from the same company. It believes these repeat calls are caused by imperfect answer machine detection (AMD) technology, which is designed to hang ...
How marketing is shaping the US election
30 Sep 2008 | by Miranda Fitzgerald
impact. The Republican team's main slogan is 'country first'. It is designed to appeal to American ... and to raise substantially more funds than his rival. His mobile page, designed for the Facebook generation ...
Arvato aims for loyalty with Moon River purchase
19 Feb 2007 | by by Daniel Farey-Jones
been a major player in this market, designing highly intelligent contact strategies. Ion gives us a ...
Marketing Store consolidates Midlands into one office
22 Jan 2007 | by by Joanne Payne
are second to none and we have created a beautifully designed office environment, which will stimulate our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
