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Tesco gives ready meals multimillion-pound revamp

an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

New look for Marketing Design Awards

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ... prominent brands and design agencies that are committed to championing and recognising achievements in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

M&S profits drop for first time in three years

to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...

Industry view: Does M&S's new value food range hit the spot?

design being themed around shopping list style labelling. To get the message out about the range M ... priced mean? In terms of the packaging design, it s ok, not ground-breaking, but M S always plays ... of the essential items you would have on your weekly shopping list and the design is in tune with Marks Spencer ...

Marketing's top five Jubilee initiatives

the first Coco the Monkey design for Coco Pops and the original Snap, Crackle and Pop characters on Rice ...

Boots revamps pharmacies to reflect specialities

The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

LG seeks 3D TV boost with strategy shift

adopter audience to reflect a change in the design of its 3D televisions....uncompromising seeker who place more emphasis on special features and design than on price. The electronics manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... ] time talking about 3D last year. He said the company will shift its focus to a design emphasis ...

Zizzi scouts young artists to help develop brand identity

Gondola Group-owned Zizzi is launching a plate-design competition fronted by artist Natasha Law...Young artists are invited to upload a plate design that fits the brief, "deliciously stylish ... , designers and musicians through similar competitions over the past three years, as part of an initiative called 'Fresh Talent'. Members of the creative pool produce hand-drawn advertising material, design ...

Thomson rolls out national campaign for Dreamliner launch

designed to suit each customer." Read Marketing's interview with Jeremy Ellis here. Follow ...

Facebook's Everson urges marketers to 'make a bet on us'

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.