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Tesco pushes virtual clothes in small London stores

25 May 2012 | by Matthew Chapman

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Wagamama installs Blippar technology for diners

03 May 2012 | by Sarah Shearman

and then hovering their device over Wagamama's especially-designed placemats. They will then be provided ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

of designers and developers to come together to develop innovative new concepts using NFC. After a ...

Mindshare promotes James Chandler to head of mobile

02 Apr 2012 | by Nick Batten

In his new role, Chandler will be responsible for driving the growth of mobile across the agency. The move follows the departure of Valoti, who was head of digital display and mobile before being appointed managing director of O2 Media in November 2011 . The promotion is designed to allow Chandler ...

Industry view: How will the 'new iPad' change marketing?

08 Mar 2012 | by Matthew Chapman

will provide another platform to showcase our photography and design. No doubt our dev team are already working ... content will be able to be viewed in great high quality. We have an iPad-specific app designed to promote ...

Revolution: Mobile World Congress: The trends taking mobile by storm

06 Mar 2012 | by George Nimeh

director at Frog Design, wants to know. 'Designing for mobile first is a critical exercise,' says Jenson ... practice called 'responsive web design', which is adaptive from the bottom up, instead of degraded from ... argument to be made for the continued development and proliferation of native applications - those designed ...

Iris launches Urgent Genius Weekender II

01 Mar 2012 | by Ed Owen

of Communication, Central Saint Martins College of Art and Design, and the School of Communication Arts. Companies ...

Topshop live streams Fashion Week shows via iPhone

20 Feb 2012 | by Daniel Farey-Jones

The sequence of seven shows started yesterday and will run through to tomorrow evening (21 February). In addition to the live streaming, users can also access additional content through QR codes printed in store windows, on the tags of Newgen designer T-shirts, and in the Topshop newspaper ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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