M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...
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Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
entertainment division was switching its focus away from families to the design-savvy, "uncompromising seeker ...
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
designed to suit each customer." Read Marketing's interview with Jeremy Ellis here. Follow ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
? Brand strategy verdict: 1 out of 10 ' 5 off 40' is designed, and used, to mask the absence of a ...
Kinder Chocolate to debut on TV
12 Apr 2012 | by John Reynolds
created by Krow, with the animation in the ad designed by artist and illustrator Oliver Jeffers ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
". He said: "Our new 'Take The Stage' campaign is designed to showcase London, but also the talent ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
% was daft.' The overhauled marketing structure is designed to vastly improve these statistics ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
