Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
renowned for its creative design, and the concept will celebrate its 20th anniversary in 2012. ...
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Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
interior design of the vehicle, which is deceptively spacious." The Peugeot 208 goes on sale in the UK ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...
Benetton to broadcast London exhibition on stores' videowalls
26 Mar 2012 | by Matthew Chapman
's Design Museum....The London exhibition, which will run from 3 April-13 April at the Design Museum, is called 'Happiness and other survival techniques' and is inspired by themes that the retailer's Colors magazine will focus on this year. The spring edition will focus on "happiness", the summer edition "transport ...
Tesco embarks on hiring spree to boost customer service
05 Mar 2012 | by Matthew Chapman
of existing stores is designed to improve space and layout to improve the overall shopping experience ...
Evian brings the Alps to London
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Blandine Stefani, marketing director at Evian, told Marketing that the campaign would use the "purity of Evian's Alpine origin, the bedrock of the brand, to set it apart in the market". The campaign, taking place on London's South Bank, has been created by agency Design Arrival and PR agency ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola GB is bringing back its 'Designated Driver' campaign this Christmas to reward responsible...and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers can speak to staff ... : "Designated drivers provide an amazing service to friends and family. They allow people to have a good night ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed to accommodate. The campaign launches today (7 December) with a live event, in which Wonderbra fans ...
Corona Extra unveils tropical experiential drive on London's Southbank
05 Dec 2011 | by Gemma Charles
Lager brand Corona Extra is launching Corona Extra Summer - a pop-up beer garden designed
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
