Adidas pledges to use 100% 'better cotton' by 2018
23 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
The sports brand's environmental strategy runs across its supply chain and internal procedures, such as product design, IT systems and logistics. Brands, such as Marks Spencer and Birds Eye, are increasingly highlighting their long-term sustainability pledges to pinch market share from their rivals ...



