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Sector analysis: Customer publishing

the editorial expertise to design and produce a glossy magazine for Sainsbury's and you won't find a social ...

IPC ramps up ad-funded games offering

IPC Play will be able to deliver "advergames" on multiple platforms, either on a standalone basis or as part of a broader sell. IPC Play will be supported by the newly-created IPC Games Studio, the in-house design and build studio for casual games, which calls on the technical talent from its established ...

Storytelling still the key in a complicated world

creative officer at JWT: 'Interrupting is what a hell of a lot of (marketing) is still designed to do. We ... , measurement, design, digital content, photoshoots, styling and commissioning, through to ad sales, production ... -only assets, and in particular video. Designed to bring the stories and Toyota's brand to life, this content ...

Tailored content hits the target

they are updating, seeding and sharing content. JH: A lot of budget, 90% or so, used to go into design ... budgets, but digital has offered a world of opportunity. There's a lot of innovation; beautiful designs ...

Focus on the message, whatever the medium

, but simple, design template. Digi Dare sits with its print sister in the heart of the Superdrug customer ...

Building a bridge between brands and consumers

office, at all our writers, editors, designers and strategists, with backgrounds in print publishing ...

Customer Publishing Agency of the Year: Publicis Blueprint

Cath Kidston, HP and Orange. The self-titled work for designer Cath Kidston, like so much of the agency ...

My Media Week: Keith Grainger

commissioned to design their Decoder e-zine throughout next year. This is a fantastic opportunity to create ...

Publicis Blueprint scoops top gong at APA Awards

also picked up the Designer of the Year award for Think Quarterly. In the Best Travel and Leisure ... : Tomorrow s Risks If Tidningskompaniet Designer of the year: Rob Longworth Google - The Church ...

Ocado launches customer magazine with lifestyle focus

Online grocery service Ocado is launching a customer magazine designed to challenge supermarket

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.