Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
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LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
our sponsorship of the LG Arena." The campaign website was designed and built by the Invention team ...
MTV
29 May 2012
and young designer, Frank Olinsky. Among many sketches came a bold sans serif 'M'. The dimensional sides ... Through MTV's formative decade, its logo acted as a canvas for the whims of generations of designers, as it was constantly reinterpreted and played with. Unlikely to win a typographic beauty contest, the design instead ...
BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
on one of its Boeing 747s. They were designed as part of a 'Blue Peter' contest by 11-year old Katherine ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ... marketing. The software is designed to help Kraft marketers, in any role, to 'help us make a joined up ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
that Microsoft's competitors are cooler and more agile. CV Online design and development, rising ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
their status, the greater access they get to more content and givaways, such as designer handbags. The app ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
