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Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

. William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Tobacco branding ban debate: reaction from all sides

13 Apr 2012 | by Matthew Chapman

to replicate it a few packaging designs rather than the many he has to do a the moment and it is very difficult ... designed to be a headline grabbing initiative, the Government would be better off encouraging responsible ...

Out-of-town retailers and betting brands escape Portas clampdown

30 Mar 2012 | by Matthew Chapman

further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

later we added the other functions that associated with marketing market research, design as well ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

. Gladman contended the brand manager needs 'brilliant creative flair and beautiful design touch'. Asked ... engaged. A million 'on its own' is a vanity metric designed to make you look good, nothing more ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

26 Mar 2012 | by Sarah Shearman

. The game was conceived by Dom Moira and Kieron Roe, with design by James Huse and Joe Burke and production ...

How brands are innovating their way out of the 'squeezed middle'

23 Mar 2012 | by Nick Hughes

-edition Diet Coke pack design features a female face in striking silhouette with hyper-colour lips. Cans carry ... designer patterns, and Washlets - flushable moist toilet tissue. Survival Tips ... nine months alone, including designer toilet roll (see box, previous page). Jon White, marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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