Media Relations: Yorkshire mall set for £175k media support
13 May 2005 | by Dan Bloch
-of-town shopping centres, which include a mixture of high-street and designer retailers offering discounted goods ...
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Consumer PR: What's the big idea?
13 May 2005
His suggestion was to produce a replica of Camilla's platinum engagement ring and price it at £19. The idea was designed primarily to generate publicity for Asda, but the brainwave also raised ... . This is actually a roof space full of sofas, games, CDs and other toys designed to stimulate thinking ...
Media Relations: 2 Minutes with... Eilidh MacAskill, Editor, Happy
15 Apr 2005
from the internet to the high street, designers and vintage retailers. The magazine will lavish as much ...
Corporate Rebrands: Surviving change
11 Feb 2005
Rebrands are designed to reinvigorate a marque, but PROs must manage negative - as well as positive
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
McDonald's top UK PR man is head of corporate affairs Nick Hindle, a mellow 38-year-old from Nottinghamshire, who munches away on fruit toast while meeting PRWeek for breakfast at a branch on The Strand. 'Welcome to the future of McDonald's,' he opens, indicating this flagship outlet's retro design ...
Campaign: Hasbro resurrects My Little Pony brand - Consumer PR
10 Sep 2004 | by Donna Werbner
were invited to the US to interview the designers of both the original and the new My Little Pony ranges. To interest the fashion press, the team asked London Fashion Week designers, such as Tracey Boyd ...
News Analysis: Co-op faces delicate balancing act
02 Jul 2004
In consequence, campaigns are 'very much customer-focused, designed to champion consumer issues', according ...
News Analysis: Sainsbury's investor relations fight
27 Feb 2004 | by Richard Cann
to almost £1.2bn in 2003 - Sir Ian Prosser stands down as chairman designate on 17 February, 2004, just ...
MEDIA: Sainsbury's Mag revamp to target a younger market
19 Sep 2003 | by Mark Johnson
Sainsbury's Magazine, the 278,000-selling monthly food title, has revamped its content and design
ABS names Brodeur as sole PR agency
14 Mar 2003
and design agencies to just one firm in a bid to better integrate communications.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
