Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
, the owner of custom-built Lego design firm Bright Bricks, who built the tree with the help of local primary ...
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EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
internal structures and sassier design propelled it with irresistible force to pre-eminence. Nuggets ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its...The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel ... campaign looking to take SodaStream on to the global design map. If you start at the top tier within ...
We'll Call You: Land Rover
02 May 2012
Evoque, designed by Victoria Beckham, would suit perfectly....Mktg Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a ... -spec Range Rover that Victoria Beckham has designed. Land Rover OK, I can tell you there will be only ...
German shower specialist Hansgrohe hands GolinHarris global brief
02 May 2012 | by Alec Mattinson
industry awards, including the Umsicht Science Award and German Design Award . Last year the firm ... messaging will look to highlight the priority it places on design, innovation and sustainability ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge...The UK has been a world leader in design for decades. From the Mini Roadster to Vivienne Westwood and Apple's Jonathan Ive, British products and designers are noted for their innovation, creativity and a certain subversiveness. 'British design is in good health,' says Silas Amos, creative director ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
