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Pfizer in major bid to boost community ties
02 Sep 2005 | by Ian Hall
The appointment is designed to boost its relationships with, and reputation among, UK audiences such as the NHS, regulators and local communities. It comes as Pfizer, which makes drugs such as Viagra and cholesterol-buster Lipitor, plans further recruitment to a newly created UK CR team. Luker joins from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
