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Marketing Communications: Emotional connection

Mantra PR, explains: 'These are specifically designed to create brand passion among trade, consumers ...

ANALYSIS: Haircare brands vie for attention with use of PR

dominate the market, but the growth of so-called 'designer' ranges from celebrity hairdressers ... intelligence team', comprising photographers, models or designers, and flies them off to catwalk shows, where ...

CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR

to reposition his range of hair care products from mass market to designer. To generate sales among a target ... that would appeal to the designer market,' said EHPR deputy managing director Leigh-Ann Wilson. 'We wanted 85 ...

Band & Brown quits beauty sector

Band Brown MD Gill Brown confirmed the redundancies, saying Band Brown's foray into health and beauty work had been a 'strategic mismatch'. Band Brown - which only set up a designated health and beauty team around seven months ago - ceased to work for Virgin Vie in August, when that brand took PR in ...

Morris to develop brand focus with Iroquois start-up

Red Rooster co-founder Catherine Morris has set up an integrated comms agency, Iroquois. The agency includes experts in press, marketing, planning and creativity and hopes to offer expertise in fashion and lifestyle, technology and beauty. There are also plans to move into interiors, design ...

Unilever Cosmetics reshuffles PR

of designer fragrances under one roof. Trudi Collister, formerly Calvin Klein Cosmetics head of PR, will lead a new office handling PR for all designer fragrances as the company gears up for a drive to promote new cosmetics ranges. The designer fragrance arm of the corporation - previously known ...

Starfish wins three-way pitch for Colgate account

toothpaste, but it is designed to give people protection throughout the day,' said Speed. Last ...

Unilever Cosmetics reshuffles UK PR

as it brings its range of designer fragrances under one roof....for all designer fragrances as the company gears up for a drive to promote new cosmetics ranges. The designer fragrance arm of the corporation - previously known as Calvin Klein Cosmetics - changed its name ... . 'We couldn't operate as Calvin Klein with those designers as they wouldn't have been happy with it, so ...

INTERNATIONAL: Revamped Body Shop appoints Ruder Finn

. 'This is an exclusive US store design - a larger footprint. New stores are 30 to 50 per cent bigger ...

Gillette appoints H&K to handle its newest men’s product

on Gillette s share of the shaving market with its advertising campaign in October, designed to shake off ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.