Interpublic outdoor specialist IPM rebrands to Rapport
16 Apr 2012 | by Maisie McCabe
and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ...
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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
and try to understand. In the afternoon we visit UM's newly designed global offices. Next, we head ...
My Media Week: Mungo Knott
07 Mar 2012 | by Hayley Pinkerfield
GSK to measure whether their poster design will communicate effectively. Lunch is in-house, where ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
that exist are specifically designed to protect the interests of corporate sponsors - a point that marketers ... . For example, misusing one of the Olympic trademarks, such as the five rings , in any design - even ...
Gap first to use illuminated bus format
08 Feb 2012 | by Maisie McCabe
by Aegis Media's outdoor agency Posterscope. The creative was designed by Gap s in-house creative teams ...
Economist updates 'Where Do You Stand?' campaign
06 Feb 2012 | by Maisie McCabe
of social media. The 'Where Do You Stand?' campaign has run since 2010 and is designed to encourage ...
Absolute Radio updates Faces For Radio campaign
31 Jan 2012 | by Maisie McCabe
, marketing director at Absolute Radio, said: "The 'now playing' feature is designed to demonstrate ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform ...
William Eccleshare takes Clear Channel Outdoor Holdings CEO role
24 Jan 2012 | by Maisie McCabe
: "The new structure is designed to ensure we work more effectively together. We have gained a huge ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
