Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
marketing officer concluded his address to industry leaders with a frank industry assessment, designed ...
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Brad Pitt to be new face of Chanel No 5
10 May 2012 | by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...
REN 'clean skin' by Dare
22 Feb 2012
The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
advice, backstage London Fashion Week news and interviews with fashion designers. The boutique ...
Jean Paul Gaultier 'French kiss' by Isobar
15 Feb 2012
On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform ...
Durex campaign promises to help couples get in sync
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
as "slowing him down and speeding her up", designed to create a mutual climax for both partners. The game ...
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...
Sector Insight: Fragrances
07 Dec 2011 | by Jane Bainbridge
heritage of some of the products, such as Chanel No 5. L'Oreal has several designer fragrance brands ...
Nivea launches Facebook-led Christmas campaign
23 Nov 2011 | by Matthew Chapman
The Facebook app, created by Agency Republic, is designed to fit in with the skincare brand's 'Feel Closer' positioning (created by Draftfcb). Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
