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Boots revamps pharmacies to reflect specialities

The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...

Reckitt Benckiser sexes up the kitchen cabinet

Vibration that, according to the packaging, is "designed to bring up to 20 minutes of quivering pleasure ...

Boots sticks with comedy Christmas strategy

The TV ad, which launches tonight (November 3), portrays the girls as action-heroines as they transform their neighbourhood from a suburban street into a winter wonderland with "speed, skill and glamour". The campaign, created by ad agency Mother, is designed to show Christmas would not happen without the influence ...

Reckitt Benckiser hands Pane global role

in May, replacing Rakesh Kapoor when he took up his role of chief executive designate . He ...

Private View: Mick Mahoney and William Woodhams

Hegarty. It is reminiscent of the golden era of poster graphic design but also doesn't jar with the corporate logos of ITV and the sponsor. Its stark and dramatic monochrome design pulls you in and you aren ...

Johnson & Johnson to restructure marketing operations

Curti, president of Skin Care. It is understood that reorganisation is designed to simplify ...

Reckitt appoints Heather Allen to succeed Kapoor

, taking the post vacated by Rakesh Kapoor, who was recently appointed chief executive designate.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...

Superdrug hunts shop for reward scheme launch

agency that can design campaigns, work within our brand guidelines creatively, segment, execute ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.