Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
999 Design, which will be responsible for fulfilling the design aspect of Heineken s comms brief ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
their status, the greater access they get to more content and givaways, such as designer handbags. The app ...
Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
bottles into the club microsite. Trevor Hardy, founder of The Assembly, said the campaign was designed ...
Havana Club unveils pan-European 'Mojito Embassy' activity
04 May 2012 | by Gemma Charles
Created by M C Saatchi Sport and Entertainment in association with design agency Campaign, the bars will be housed in unconventional locations and will show people how to make an authentic Cuban ... , encouraging consumers to gather their own fresh mojito ingredients from custom designed street trolleys ...
Sinlge malt whisky The Macallan hires Talk PR
03 May 2012 | by Sara Luker
The single malt whisky, part of The Edrington Group that owns The Famous Grouse brand, has charged the agency with raising awareness of The Macallan Masters of Photography project. The project, launched in 2008, has been designed to extend the brand's reach and engagement to new audiences by combining whisky ...
Copenhagen
19 Apr 2012 | by Gemma Charles
'metrosexual' lager brand, designed to appeal both to men and women, launches in the UK next month. It's a big ... not usually drink lager. According to Carslberg, the design of the 4.5% beer, which was launched in Denmark last year, is intended to reflect the Danish capital's 'urban, cosmopolitan and designer image ...
Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
renowned for its creative design, and the concept will celebrate its 20th anniversary in 2012. ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
. The product, brand and design have been developed by Carlsberg s international innovation department ... global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban, cosmopolitan and designer image . The branding incorporates Copenhagen s latitudinal point, 56 north ...
Heineken unveils Facebook competition bottle
29 Mar 2012 | by Gemma Charles
Heineken has unveiled a limited edition bottle, designed by the winners of a global Facebook...Heineken launched its global mission through its Facebook page, which invited budding designers ... people to submit a design that symbolised how people will connect in the next 140 years and then pair it with another design from the online gallery. The competition, which attracted more than 30,000 entries from ...
Why Carlsberg wants to be Europe's number-one football supporter
09 Mar 2012 | by Gemma Charles
designed to drive drinkers to the site. Former Manchester United and Denmark goalkeeper Peter Schmeichel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
