Kinder Chocolate to debut on TV
12 Apr 2012 | by John Reynolds
created by Krow, with the animation in the ad designed by artist and illustrator Oliver Jeffers ...
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Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, the latter enjoys a good deal on luxury skincare products. - Designer diffusion ranges: Stella at Adidas ...
Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
consumers. The promotion is also designed to drive consumer data collection and increase the brand ...
Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think
27 Oct 2011 | by Alex Brownsell
as group head of brand and design, tasked with enhancing its digital offering. Yell has also hired brand ...
Dairy Box eyes the ladies
26 Aug 2011 | by Rachel Barnes
The redesign, which hits shops next month and has been created by design agency Epoch Design ... it opted for a gender-neutral design. However, research revealed that the brand was best known for its ... s 75 th birthday, brings back the flowers and butterflies imagery, but in a more contemporary design ...
Häagen-Dazs 'it's girls' time' by Saatchi & Saatchi
20 Jul 2011
Saatchi Saatchi has worked with the event manager Woof, the design shop Hothouse and the PR company Beige to create a space where women can enjoy the ultimate girls night in. Located in a secret ... wardrobe-full of designer labels will be available. The space is supported by press work and digital ...
My YouTube ad of the week: Andy Nairn, Dare
04 Jul 2011
Andy Nairn, chief strategic officer, Dare Why I like this Skittles has been doing great work for a few years now: full of personality, hilariously funny and free of hard-sell. As such, it has already enjoyed huge success online without being self-consciously designed as one of those ...
Appointment to view: The making of Cadbury's 'charity shop'
21 Jun 2011 | by Sarah Johnson
shot at a studio in Prague where a charity shot set was designed to a scale of 2:1. This made ...
Sainsbury's creates £60m bonus pot as golden run continues
11 May 2011 | by Ed Owen
with TV fashionista Gok Wan to design a range of clothing for TU, to launch in the autumn . The group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
