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McDonald's serves up 'one a day' fizzy drink for kids

is piloting a new style of re-designed "family friendly" restaurant , to better cater for children ...

Costa strikes partnership with Kraft

The capsules are designed to be used with Kraft's Tassimo coffee-making machines. Rival Starbucks previously had a global, commercial relationship with Kraft, which distributed Starbucks' packaged coffee. However, the deal ended in acrimony in 2010. The Costa Coffee capsules (also known as discs ...

Diet Coke partners with IPC to boost fashion strategy

designer Jean Paul Gaultier as its campaign creative director for 2012. Zoe Howorth, market activation ... in partnership with IPC, designed to excite and reward our key Diet Coke audience of style loving girls ...

Starbucks challenges Nespresso with coffee machine

in the fast-growing premium single cup coffee market with a coffee quality, taste, roast variety and design ...

Coca-Cola launches on-pack Olympic ticket promotion

The prize draw gives the public the chance to win the tickets to 35 different Olympic and Paralympic events, as well as VIP packages, every 2,012 seconds (33 minutes). Prospective winners must enter a special code at www.cokezone.co.uk or text to 88555. Pack designs were developed by BD Netowrk ...

Digital killed the marketing star

marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...

The seven sins of content marketing

-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... for itself through advertising, but adds: 'It is not designed to make a sale; it is not just a fancy form ...

Schweppes Abbey Well freshens up for the Olympics

-up to the London 2012 Olympic and Paralympic Games with a bold, "eye catching" design.

Coca-Cola to boost brand spend by up to $400m

is to design and implement the most effective and efficient business system." Yesterday (7 February ...

Evian brings the Alps to London

Blandine Stefani, marketing director at Evian, told Marketing that the campaign would use the "purity of Evian's Alpine origin, the bedrock of the brand, to set it apart in the market". The campaign, taking place on London's South Bank, has been created by agency Design Arrival and PR agency ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.