What's the difference between an IT project and bungee jumping?
09 Mar 2012 | by Graham Oakes
an organisation. The marketing, sales, design and IT functions all need to be involved. If the management chain ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden
Downing Street plans careers brand to target youth unemployment
14 Feb 2012 | by Sarah Shearman
and is currently talking to digital agencies about the design and build project. Number 10 and the enterprise ... is in discussions with digital agencies about the design and build of the platform. Separately, the Department ...
Drinkaware 'good times' by OgilvyOne
25 Oct 2011
The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record their "good times". They can also can link to Facebook to share their photos and messages. The campaign ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...
Major brands back youth creativity initiative
18 Nov 2010 | by Ian Darby
Creativity Accelerators, a major initiative designed to develop the creative talents of thousands
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ... fame among many. Design your campaign bottom-up. Be clear about the action you wish to create. Give ... Design Sensations". With a very limited budget, we went small and created the "Recode Decode" campaign ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
small things. How tiny adjustments to interface design or offers or copy may have unexpectedly large ... of coupon design. We suppose Duflo must feel the same way sometimes: when her economist colleagues ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is talking the same "new world" vision. But only those designed to deliver it consistently (and painlessly ... from design to delivery, Amazon organizes data more nimbly with Mechanical Turk while Good Guide ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
