The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
% was daft.' The overhauled marketing structure is designed to vastly improve these statistics ...
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GPs reject plans to overhaul PR in NHS
24 May 2012 | by John Owens
Plans for a centralised 'hub and spoke' model, revealed by PRWeek (17 June, 2011) were knocked back at the second hurdle by the NHS Commissioning Board Authority. The planned NHS Communications and Engagement Service model was designed to ensure comms kept up with a restructure of healthcare in the UK ...
Quit 'look younger, longer' by Iris
14 Nov 2011
The film is designed to make teenagers think twice about smoking by dramatising its physical effects, highlighting that smoking can age smokers by up to 19 years. The ad will be screened at Picturehouse Cinemas across the country from 25 November for six weeks before the film 50/50 , a black comedy ...
Drinkaware 'good times' by OgilvyOne
25 Oct 2011
The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record their "good times". They can also can link to Facebook to share their photos and messages. The campaign ...
Health secretary calls for NHS users to suggest health apps
23 Aug 2011 | by Sophie Maden
build a great app you ve got to put the customer in the room when you design it, and to his credit ...
Change4Life creator to leave DoH
29 Jun 2011 | by Gemma Charles
. "Sian was instrumental in its design, making sure it resonated with its target audience, and really had ...
Time To Change 'it's time to rethink' by Dare
22 Mar 2011
director was Helen Board and the designer was Mark Gardener.? ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...
Over-50s safe sex campaign raids fashion archives
07 Sep 2010 | by Katherine Levy
been designed to make men and women of the baby boomer generation, who are having sex with new partners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
