Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a
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Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
exclusive videos of a full-size clay model being destroyed by axe-wielding designers and see the bulletproof ...
Free glossy monthly prepares for launch
18 Apr 2012 | by Nick Batten
Cochrane, wine critic Victoria Moore, interior designer Kelly Hoppen, and fashion designers David Koma ...
Hearst Magazines launches women's quarterly
11 Apr 2012 | by Nick Batten
With a cover price of 3.99, the title is on sale today (11 April). It has been specifically designed for both print and digital format, and is produced by the same editorial and design team ... Secombe, UK group publishing director in Hearst's lifestyle group, said: "Designing Good Ideas ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
and try to understand. In the afternoon we visit UM's newly designed global offices. Next, we head ...
Sector analysis: Customer publishing
04 Apr 2012 | by Mike Fletcher
the editorial expertise to design and produce a glossy magazine for Sainsbury's and you won't find a social ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
designer Jean Paul Gaultier as its campaign creative director for 2012. Zoe Howorth, market activation ... in partnership with IPC, designed to excite and reward our key Diet Coke audience of style loving girls ...
Magazines continue to innovate, highlights Fipp report
19 Mar 2012 | by Nick Batten
it designed a magazine to look like a handbag complete with handle. The evolution of quick response (QR ... : "The magazine user experience could be good, but is actually miserable as the content isn't designed ... to be specially designed for the size of each individual device, be it a Kindle Fire, Galaxy Tab or iPad ...
Daring to be different is paying off for Southall
01 Mar 2012
Favourite designers: Right now, it's Louis Vuitton and Gucci Mantra: Work hard, have fun and, if all else ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
