RAB readies 'major customer initiatives' for 20th celebration
30 Mar 2012 | by Maisie McCabe
initiatives designed to help advertisers and agencies get the most out of radio. The RAB launched in May ...
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TalkSport picks up international Barclays Premier League rights
17 Apr 2012 | by Maisie McCabe
investment" from UTV as well as help from UTV s digital design agency Tibus and social media agency Simply ...
Ikea mattresses campaign calls on princess and radio presenters
12 Mar 2012 | by Daniel Farey-Jones
Mother created the campaign, which was based on the insight of helping everyone sleep like a princess, and Vizeum handled media planning. It is designed to put some glamour into the process of choosing a mattress, which Ikea's advertising manager Kemi Anthony said people saw as a "complicated ...
Sport magazine to hand out 'light sabres' for Star Wars promotion
09 Feb 2012 | by Maisie McCabe
As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out by 'Star Wars'-branded staff in the West End. As part of the deal, UTV Media's sibling TalkSport station ...
David Rickard takes control of Rickards Media
08 Feb 2012 | by Maisie McCabe
been delivered and can design, build and implement media contract management systems. Follow ...
Bauer invests in radio sales team development
08 Feb 2012 | by Nick Batten
The Academy will act as an umbrella brand for the training, development, and retention of Bauer Radio staff. In addition, Bauer is seeking to fill a new commercial trainer role as part of the Academy launch. The role will be responsible for designing and delivering exceptional sales training ...
Absolute Radio updates Faces For Radio campaign
31 Jan 2012 | by Maisie McCabe
, marketing director at Absolute Radio, said: "The 'now playing' feature is designed to demonstrate ...
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...
My Media Week: Alex Baker
10 Jan 2012 | by Hayley Pinkerfield
who will be pleased to know that I allocated a designated driver and drank their product responsibly ...
Charles Allen and Peter Bazalgette knighted in New Year's honours list
03 Jan 2012 | by Maisie McCabe
-president of industrial design at Apple, was appointed to the higher ranking position of a knight commander of the most excellent order of the British Empire (KBE) in recognition of his services to design and enterprise. Andrew ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
