CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
may be familiar (the Bioware designers love a good homage), the game s distinctive feature ...
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Angry Birds to open official theme park
28 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Rovio, the entertainment media company behind Angry Birds, will take over S rk nniemi Adventure Park in Tampere, Finland the country where the game was created. The park will be aimed at children and families, and will be designed in the same style as the world s leading amusement parks ...
Ford drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
with Bauer Media is designed to drive awareness of a Facebook page through which 200 people can win ...
Sony unveils Xperia Play mobile for gamers
14 Feb 2011 | by Arif Durrani
Sony Ericsson has unveiled details of its long-awaited Xperia Play, a smartphone designed
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...
IPC games website Mousebreaker boosts ad opportunities
03 Dec 2010 | by Katherine Levy
. After months of careful design, the new-look site not only achieves this, but also gives dedicated space ...
Nintendo 3DS to miss Christmas sales period
30 Sep 2010 | by Sarah Shearman
to launch Kinect, a motion-sensitive, hands-free device, designed to rival the Nintendo Wii console ...
Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
small things. How tiny adjustments to interface design or offers or copy may have unexpectedly large ... of coupon design. We suppose Duflo must feel the same way sometimes: when her economist colleagues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
