Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
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Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
is the Nike Clash Collection of boots that are designed to stand out on the pitch through their vibrant ...
Speedo calls in Iris PR to refocus as lifestyle brand
01 May 2012 | by Sara Luker
and various accessories designed to make swimming more effective and fun. Iris will work on campaigns ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign breaks tomorrow (1 May) and uses a graphic motif image of the Olympic Torch, featuring 8,000 holes within the design that each represents an individual torchbearer. The TV ad pans back to show the individual dots joining together to create the image of the torch, which ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
and as a culture we have to move forward.' Having gone into PR as much by chance as design, Gower ... high-end designers to rapper Snoop Dogg. But not everyone agrees with the way that sports brands ...
Hit or Miss? British Horseracing Authority responds to deaths at Grand National
19 Apr 2012
be designed to reduce the risk further without jeopardising the appeal of this world-class event. HIT ...
Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
renowned for its creative design, and the concept will celebrate its 20th anniversary in 2012. ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
". He said: "Our new 'Take The Stage' campaign is designed to showcase London, but also the talent ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
Why Carlsberg wants to be Europe's number-one football supporter
09 Mar 2012 | by Gemma Charles
designed to drive drinkers to the site. Former Manchester United and Denmark goalkeeper Peter Schmeichel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
