Barbie hits the red carpet in first UK TV campaign
18 Aug 2011 | by Staff
in cinemas. Jenny Watson, senior marketing manager at Mattel, said: "This campaign was designed ...
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Brand Manager of the Week: Alex Balzaretti
14 Mar 2012
, with proprietary brand status, after six months of conversations, idea-generation, concept design and discussion. I ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...
Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas
24 Nov 2009 | by Suzy Bashford
, we do have limited editions in our designer fashion lines. They sell out, but not so quickly that we ...
Barbie court win to force Bratz off the shelves
05 Dec 2008 | by Miranda Fitzgerald
: Mattel has been fortunate that the jury's ruling found that Bratz designer, Carter Bryant, developed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
